GM - Growth & Retention
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About the role
About Stable Money
Stable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few
Role: Growth & Retention: General Manager
Job Description:
Candidate has 2 mandates:
Monthly Transacting users (MTU): Break and drive each part of the funnel: New user conversion, Repeat user retention, Dormant user reactivation.
LTV: Improving the LTV of every user acquired on the platform: frequency building and Cross-sell
Roles & Expectations:
MTU:Planning & governance of the metric – Breakup of the metric (Cohort, Traffic, Conversion), Inputs which influence the metric and Daily/Weekly trendsSolutioning on Product nudges in discovery behaviours across the entire journey on the appAnalytical framework to understand Traffic breaking by multiple user-segmentsEnd to end ownership: Do what it takes to move the metric by working with stakeholders across Marketing, Comms, Merchandising, Product and Category to move the metricPlan for backup plans if metric is not on Track
LTV:
Define the LTV across multiple categories
Break problem statement into sub-problems and drive it by working with owners of each sub-metric
Cohort-wise tracking and solutioning to improve the metric
Preferred Candidate:
3-4 years of post-MBA or 5-6 years of post UG work experience across Management Consulting (or) Consumer strategy / Consumer facing Product in Consumer tech companies
First-principled thinking: building hypotheses of factors influencing target metric, learnings from past successful/ failed experiments and designing new solutions.
Consumer thinking to design consumer-backward offerings/ purpose-built journeys
Data-first thinking to interpret trends and conclude insights post bias-removal.
Should have a P&L thought process, trade-offs that need to be made and impact of various decision
Strong execution rigour - bias for action while also being comfortable in ambiguous environments
Ability to effectively communicate across stakeholders across functions and positions
Has worked in a cross functional environment having managed stakeholders including peers, seniors, juniors on whom there is high dependency to deliver one’s own goals
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